Bias Watch

Christian group freaks out over male-presenting actors wearing pink in commercial

Two male presenting folks wearing pink, one holding a Chihuahua and the other texting
Photo: Screenshot

The anti-LGBTQ+ hate group One Million Moms (OMM) has accused Hilton of “obviously pushing the LGBTQ agenda” with its commercial that features people of a variety of genders decked out in pink clothing and blonde wigs.

The group is asking folks to sign a petition urging Hilton to pull the ad because it shows people “in obviously gender-confused roles.”

It states the ad “features actors portraying multiple homosexual and transgender characters.” No one actually shares their gender or sexual identity in the 30-second slot, but there does appear to be one gay couple.

“Obviously, Hilton is refusing to remain neutral in the culture war,” OMM declared, adding that it believes in the biblical prohibition of “sexual perversion.”

The group expressed concern that the ad not only “pushes the LGBTQ agenda” but also might air when children are watching.

The ad features Paris Hilton – known for her love of pink – entering a hotel lobby filled with folks adorned in pink and speaking hyperbolically like celebrities and influencers. They are all clearly meant to match Paris Hilton’s aesthetic and vibe. The message is that with Hilton Honors, the hotel chain’s rewards program for frequent guests, anyone is treated like a celebrity.

The petition from OMM includes a note to Hilton that states, “I am not buying into your social agenda that pushes the gay lifestyle. Your commercial featuring a homosexual couple and men in drag offends me, and it also offends many other conservative consumers. I disagree with the LGBTQ agenda you are forcing on families and children.”

“Airing these advertisements during primetime, when children are likely to be watching television, crosses a line that Hilton should have never crossed. I will not support or use Hilton while your company airs commercials featuring same-sex couples or ads pushing the LBGTQ agenda. I urge Hilton to pull your LGBTQ-inclusive ads immediately. Please stick to promoting your services without making political or social statements.”

OMM, which only has 108,000 social media followers on Facebook and X, has a habit of throwing a fit anytime any company anywhere publicly acknowledges the existence of queer people.

Their past moral outrage has been directed at Parents magazine for featuring a same-sex couple, an anti-smoking ad that mentioned erectile dysfunctionHighlights magazine for acknowledging gay people, Scholastic books for featuring LGBTQ-inclusive children’s books, the Roseanne reboot for featuring a non-binary child, a Disney cartoon series for its brief scene of two men kissing, a Zales jewelry commercial for featuring a lesbian couple, the fairy tale drama series Once Upon a Time for showing a lesbian kiss, a 30-second TV ad for featuring an affectionate male same-sex couple, the Macy’s Thanksgiving Day Parade for featuring trans and nonbinary performers, an ad showing a lesbian couple playing with their laundry, and humorous insurance ad showing a male same-sex couple.


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