Bias Watch

Conservative Christians are outraged that this Zillow ad includes a sweet gay couple

Scene from the Zillow ad with the two men
Photo: Screenshot

The conservative Christian anti-LGBTQ+ group One Million Moms (OMM) is outraged that the real estate company Zillow showed a gay couple buying a home in one of their ads.

“To help save for our home, we stopped going on trips and giving each other expensive gifts,” one of the men in the ad says. “We hand-make them instead.”

His partner then takes a knitted fox scarf out of a box and explains that getting prequalified for a home loan was easier than knitting it.

While the ad didn’t say anything about the couple’s sex lives or identity, OMM accused Zillow of trying to “normalize sin.”

“This commercial promotes same-sex relationships and the LGBTQ agenda,” OMM – a project of the anti-LGBTQ+ American Family Association – wrote on its site, saying that Zillow was promoting “sexual perversion” described in the Bible.

OMM’s website has a petition for its supporters to sign expressing their discontent with Zillow and threatening to boycott the company if it “continues to air this inappropriate commercial.”

“I disagree with the LGBTQ agenda you are forcing on families in your controversial ad, ‘DIY Home Loan,’ which features a homosexual couple,” the petition reads. “I am not buying into your social agenda to push the gay lifestyle and redefine ‘family.’ Your latest ad offends me, as well as many other conservative customers.”

OMM — an offshoot of the anti-LGBTQ+ American Family Association — claims to have gotten over 9,500 signatures on the petition at the time of publication.

OMM only has around 108,000 social media followers on Facebook and X. It has a habit of throwing a fit anytime any company anywhere publicly acknowledges the existence of queer people.

The group’s past moral outrage has been directed at Parents magazine for featuring a same-sex couple, an anti-smoking ad that mentioned erectile dysfunctionHighlights magazine for acknowledging gay people, Scholastic books for featuring LGBTQ-inclusive children’s books, the Roseanne reboot for featuring a non-binary child, a Disney cartoon series for its brief scene of two men kissing, a Zales jewelry commercial for featuring a lesbian couple, the fairy tale drama series Once Upon a Time for showing a lesbian kiss, a 30-second TV ad for featuring an affectionate male same-sex couple, the Macy’s Thanksgiving Day Parade for featuring trans and nonbinary performers, an ad showing a lesbian couple playing with their laundry, and humorous insurance ad showing a male same-sex couple.

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